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INSPIRED BY CHAMPIONS, MADE FOR YOU.
VCB FIT is an activewear brand founded by Veronica Campbell Brown, dedicated to empowering you to lead an energetic and healthy life. Our purpose-driven products are designed to inspire confidence, support your fitness goals, and keep you motivated on your journey. We are with you every step of the way, helping you overcome challenges and maintain the vibrant, balanced lifestyle that helps you achieve your best self.
Our Mission
is to empower the athlete in everyone to achieve optimal health and fitness. This mission is woven into every aspect of our product creation and the experiences we offer.
Our Journey
In 2020, Veronica, launched VCB FIT with the goal of creating more than just a fitness apparel brand. The brand’s mission was to build a company rooted in empowerment, offering people the tools, resources, and inspiration needed to lead healthier lifestyles. VCB FIT’s vision is to globally inspire individuals to discover the athlete in themselves by providing a brand that merges style, functionality, and sustainability. Drawing on her own athletic backgrounds, Veronica ensures that the brand is centered on empowering people at all fitness levels, supporting them on their journey to health and wellness.
Our Founder
Veronica Campbell Brown is one of the most decorated athletes in Olympic history. Known for her unwavering dedication, laser focus, and consistency, combined with faith and the support of key individuals, she competed in five Olympic Games and became a multiple Olympic and World Championships gold medalist. Throughout her career, she earned 21 Olympic and World Championship medals and achieved numerous historic firsts. Her journey is a testament to the power of perseverance and community. Now a mother of two, Veronica is a passionate advocate for empowering others to live their healthiest, most vibrant lives, and she invites you to join her on this journey.
Our Products
VCB FIT’s product line is designed to combine style, comfort, and performance. The activewear collection is made for people of all fitness levels, offering products that are functional, stylish, and empowering. Every piece of apparel is crafted with care to meet the demands of an active lifestyle while promoting confidence and empowerment. The designs reflect a commitment to sustainability, incorporating eco-friendly materials whenever possible. VCB FIT’s products are more than just fitness apparel; they are tools to help people feel strong, comfortable, and ready to take on any challenge.
Our Services
At VCB FIT, service goes beyond selling activewear. We are committed to providing resources and support to help you on your fitness journey. From expert tips to motivational content, VCB FIT seeks to be a constant source of inspiration and guidance. Veronica’s personal experience as athlete drives the brand’s dedication to offering products that meet the real needs of customers, ensuring that each piece delivers the comfort, functionality, and style necessary for an active lifestyle. VCB FIT’s customer service is rooted in a passion for fitness, and the brand’s goal is to empower every individual to achieve their best.
Our Impact
Beyond the fitness world, VCB FIT is committed to making a positive impact on the community. Through the Veronica Campbell Brown Foundation, Veronica and her team are dedicated to supporting underrepresented youth in Jamaica, providing them with educational opportunities and mentorship. Inspired by the help Veronica received as a child, the Foundation aims to give back and uplift the next generation. This spirit of giving and community support is deeply embedded in VCB FIT’s values. The brand not only promotes fitness and wellness, but also works to foster real, lasting change in the lives of others. VCB FIT stands for resilience, strength, empowerment and making a positive difference in the world. 10% of every purchase supports youth through the initiatives of the Veronica Campbell Brown Foundation. Join us on this journey has we positively empower the next generation.
